DIrishB
The Timeline Guy
It's a deal that definitely works well for both studios. It can't be estimated at how much more money those films would bring in now that they're all one, cohesive universe, but Spidey's inclusion in the Avengers films will certainly bump their take up some... how much we don't know. And it'll most definitely bump the future Spidey films' box office up some as well, but again it's impossible to know by how much.
However, just the overall interest and anticipation alone shows its a decision that will almost definitely pay off financially, as well as creatively.
Hopefully Sony is smart and actually listen to Feige and utilize his input. He knows what he's doing, he's proven that. It only makes sense to follow his lead.
It basically is pride and spite, motivated by money. I mean, given this deal which costs Sony and Marvel Studios nothing and likely only stands to increase the interest in the films and their respective box office takes, it seems like a no-brainer for Fox to consider such a deal. But there's a lot of bad blood between Fox and Marvel, mainly due to Fox refusing to give up the rights to Silver Surfer and Galactus around 2012. That was when the rights to Daredevil ran out and Marvel pitched a deal to them that would let them keep Daredevil if Fox relinquished the rights to Silver Surfer and Galactus (indicating Marvel Studios had plans for those characters in some capacity for their future films, perhaps even as a part of Infinity War). Fox refused (keep in mind Fox still would've retained rights to the FF and X-Men film properties), and apparently feelings were hurt as a result... namely Ike Perlmutter's (Marvel's dominant shareholder), who is the driving force behind Marvel no longer publishing FF comics, and literally no more merchandise for X-Men and FF (which is shooting themselves in the foot since Marvel own the merchandise rights, but I guess it's a "cut off your nose to spite your face" thing).
It really is pretty interesting, in that salacious behind the scenes drama type of thing, much like the rights battle over Miracleman was throughout the 1990s and 2000s... a battle Marvel ultimately won.
Nope, Cap is correct. Sony will finance and distribute the new Spider-Man reboot film (and it'll be part of the MCU continuity), but Marvel doesn't share in the profits.
Marvel does still benefit nicely though since they get 100% of any related merchandise to that Spidey film.
Sony benefits by being able to essentially ride the MCU's coattail by integrating Spidey into the extremely popular MCU franchise.
It's actually a very revolutionary type of studio deal, and one which actually rests heavily on forward thinking (something Hollywood execs aren't really known for).
And the studios recognized that forgoing haggling and bickering and overcomplicated profit sharing deals wasn't necessary, as bringing Spidey into the MCU universe benefits both studios' bottom lines and most definitely pleases the fans.
