Warner Bros. unveil "T-Works".


Teh Sexy Monkey Queen
Jul 24, 2004
The World of Icelandia.
From CBR:


"Burbank, CA – In spring 2008, Warner Bros. Entertainment will launch T-Works, a brand-new broad-appeal immersive animation experience which, for the first time ever, brings together all of the key characters from the Studio's core animated properties in an expansive, rich online environment. The project was unveiled today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.

T-Works is a cross-divisional and companywide initiative designed to take the Studio's wealth of animated characters beyond the media where they have an extremely rich history (television, film, home video, consumer products) and make them accessible to fans in a fully immersive and customizable online world. T-Works, which will be ad supported, also marks the first time that all the key characters from Warner Bros. Entertainment's unmatched family of animated icons, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics are brought together in a single site and tied to a user rewards system.

The site offers unparalleled levels of interaction for the broadest appeal, from watching originally produced and classic library episodes online and playing games to customizing characters and exploring virtual worlds. T-Works also embraces an open philosophy, giving fans tools for self-expression and personalization in order to "brand" their digital lives anywhere on the Web. The grab-and-go capability enables fans to incorporate a custom avatar into their lives, whether it's on T-Works or utilized in the participant's digital world (MySpace, Facebook, etc.). Fans will be able to forge a deeper relationship with the characters than they have ever been able to in the past.

Click the link to read the rest.
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"T-Works will offer ... social interaction and an intimacy with our beloved and iconic characters like never before..."


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