- May 8, 2006
Next-Gen has the scoop: Doug Lowenstein, the president of the Entertainment Software Association is expected to announce within the next 48 hours that E3, the Electronic Entertainment Expo, the definitive video games show, has been cancelled. Industry sources have told Next-Gen that the reasoning behind this move is primarily one of cost versus return. Publishers aren't getting the media attention that they expect from the large amounts of cash that they're putting down to exhibit at the show.
Apparently publishers believe that the multi-million dollar budgets allocated to E3 would be better used on smaller, specific shows where publishers get all the limelight. There's the possibility of a smaller show taking place in May next year, but as Next-Gen puts it, "it's clear that the days of an industry event attended by all the major publishers, spending big money, are gone."