Marvel Offers Retailers Comics for DC Comics

[robje]

In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!

Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant. The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24
R.E.B.E.L.S #10

whole thing here

Wow... is this kinda thing normal in the comicbook biz? Because it seems like kinda a dick move by marvel.

 

[Friday]

whole thing here

Wow... is this kinda thing normal in the comicbook biz? Because it seems like kinda a dick move by marvel.

Not at all. Huge dick move. Of course one retailer on Blog@Newsarama fired back asking if he could send in all the Dark Riegn minis that they pushed out 6 months ago instead.

Marvel's always been a bit more of a dick than DC. Its a young upstart thing.

 

[Bass]

*shakes head*

 

[E]

It's a business and it's pretty cut throat. It's pretty pointless to call them dicks for it.

 

[robje]

It's a business and it's pretty cut throat. It's pretty pointless to call them dicks for it.

The whole thing just interests me greatly. I mean, what is the point? They aren't hurting DC sales with this action (are they?) and I dont see how this would affect Marvels sales. I dont really get why they would do this.

 

[E]

The whole thing just interests me greatly. I mean, what is the point? They aren't hurting DC sales with this action (are they?) and I dont see how this would affect Marvels sales. I dont really get why they would do this.

They aren't hurting DC sales immediately. The issues have already been bought and paid for. All it's doing is taking stock away from the retailer, and I guess you could argue that doing so hurts sales in the long term, but I kind of doubt it.

If a retailer doesn't have those issues and someone really wants them , they're just going to go somewhere else.

 

[Iceshadow]

One could argue that by taking DC off the shelves people will switch over to Marvel, but most of those DC comics aren't exactly top sellers....I don't know maybe this is a Disney move.

 

[robje]

Thanks for the awnsers guys! Most comicboards turn this issue in a DC vs Marvel debate pretty fast.

Also, those comics are the ones from DC that come with the green lantern rings. Some people claim that this is Marvels way of saying those issues are only selling because of the toy-gimmick and not because of the Darkest Night tie-in. thoughts?

 

[Random]

Also, those comics are the ones from DC that come with the green lantern rings. Some people claim that this is Marvels way of saying those issues are only selling because of the toy-gimmick and not because of the Darkest Night tie-in. thoughts?

Well that's the point of the promotion. To get people who wouldn't normally read those issues an incentive to try it out. I'm sure Marvel has done that more than most.

 

[E]

Well that's the point of the promotion. To get people who wouldn't normally read those issues an incentive to try it out. I'm sure Marvel has done that more than most.

And that's why I don't think this is as heinous as some people are making it out to be. They are giving the retailer a chance to unload what amounts to junk that they probably had no use for and didn't want and only bought in order to get the Lantern rings. There is absolutely nothing they can do with those issues; they were sold to try and get people to read the books so obviously not many people are buying them. The dealer gets rid of (which I'm sure he considers to be) junk, Marvel gets a little shelf space, and the dealer gets some incentives that he can probably mark up nicely and turn into a profit.

Pretty brilliant idea and I would bet a good number of retailers are glad for it.

I take back the part about the dealer being a moron for taking part in it. I wasn't aware those were Lantern ring junk issues.

 

[Random]

And that's why I don't think this is as heinous as some people are making it out to be. They are giving the retailer a chance to unload what amounts to junk that they probably had no use for and didn't want and only bought in order to get the Lantern rings. There is absolutely nothing they can do with those issues; they were sold to try and get people to read the books so obviously not many people are buying them. The dealer gets rid of (which I'm sure he considers to be) junk, Marvel gets a little shelf space, and the dealer gets some incentives that he can probably mark up nicely and turn into a profit.

Pretty brilliant idea and I would bet a good number of retailers are glad for it.

I take back the part about the dealer being a moron for taking part in it. I wasn't aware those were Lantern ring junk issues.

That's right the dealers had to order so many of one issue just to get a bundle of rings. So if those issues didn't sell Marvel set this up to help them out a bit. It's actually a really good idea.

 

[ProjectX2]

I've actually heard from a lot of store owners that they have hardly any of those issues left - after all, they were best sellers because of the Blackest Night ring thing. So I don't really understand what Marvel is trying to do.

 

[robje]

But, doesn't removing them from the market make the ones that did get sold more rare, and thus more valuable?
(That is how it works with comics, right?)

I've actually heard from a lot of store owners that they have hardly any of those issues left - after all, they were best sellers because of the Blackest Night ring thing. So I don't really understand what Marvel is trying to do.

I've heard that retaillers went as far as selling the rings without the comics. Or giving a comic away with every purchase of a ring. They'll make a profit on the rings and can then send the comics to marvel for a free comic. Next time DC has another gimmick like this they might overorder in the hopes marvel pulls a stunt like this again (although that is probably a big risk), thus increasing the DC sales. Or am I overthinking this whole thing?

 

[ProjectX2]

Geoff Johns comments on the situation.

 

[robje]

Found this on Geoff Johns's twitter.
[video=youtube;W8KbNag962A]http://www.youtube.com/watch?v=W8KbNag962A[/video]

 

[E]

I've actually heard from a lot of store owners that they have hardly any of those issues left - after all, they were best sellers because of the Blackest Night ring thing. So I don't really understand what Marvel is trying to do.

I think what's mainly affected is, like robje said, the issues that the dealers sold the rings separate from. I know I certainly wasn't going to buy those issues to get the rings - I just bought a set from Midtown without the comics. It even cost less than if I would've bought the comics.

But, doesn't removing them from the market make the ones that did get sold more rare, and thus more valuable?
(That is how it works with comics, right?)

In theory, yes, but there also has to be demand for those issues. It doesn't seem like there is any demand for them.

Geoff Johns comments on the situation.

:lol:

 

[Bass]

Hitler is arguably the greatest comedian who ever lived.

 

[ProjectX2]

Hitler is arguably the greatest comedian who ever lived.

I think you posted this in the wrong thread.

Never mind, I just saw the video on the first page. Amazing. That's my favourite one yet.

 

[Random]

I think what's mainly affected is, like robje said, the issues that the dealers sold the rings separate from. I know I certainly wasn't going to buy those issues to get the rings - I just bought a set from Midtown without the comics. It even cost less than if I would've bought the comics.

Yeah comic shops choose how to distribute the rings, my LCS choose to hand them out with certain comics. Like Blackest Night #5

 

[Grocer Man]

I find this disgusting. And stupid. But mostly disgusting.

"Yeah sure, Siege is pretty unpopular. OK then, let's just tell dealers that if they sells us Blackest Night issues with extra goodies, they get an issue of Siege! Yeah, I'm sure this stunt will get us out of Blackest Night's shadow!"