I kind of liked Reed's little rant after he killed the villain. I'm fairly new to UFF (the UU siren Sue Storm lured me in), but the fact that he vented at the smoking head of a guy he just annihilated actually salvaged Mr. F., until now my least-favorite ultimatized FF character.
It wasn't quite Hulk grumbling about Naked Guy as he was eating Naked Guy's intestines, or Ultimate Cap spewing bile while wedging a slice of wood under the collarbone of Ultimate Red Guardian, but the same it's-YOUR-fault-I-slaughtered-you spirit of the UU was there.
One of the things I like about this universe is that core characters seem seriously angry at being forced to kill people--angry at the people they kill. People lose control of their emotions. The best example of this was when Thor, after all his entreaties and appeals to the Ultimates, finally just lost it and started zapping the hell out of everybody. And the Widow grinding Thor's head into the ground and preaching maniacally after she sucker-punched him.
It's real-world anger: Somebody has forced you to lower yourself into a fight, and your anger explodes once you've beat them down. It's sort of an enraged regret. It's identifiable. Compare this to, say, the MU Wolverine #27, where he casually counts up the number of people he intends to kill for turning him into a Hydra-bot. Fifty-two thousand? Hey, no problem.
As for the art in this UFF, there was an awful lot of extraneous filler panels, I agree. And I've got some quibbles with the look of some of the characters (Sue Storm aside). Reed Richards looks like a member of the Little Rascals, Poindexter by way of Andy D*ck. And the Thing looks like D*ck Cheney. Johnny Storm is generic surfur dude.
I'm thinking Sue Storm is looking more and more like the movie's Jessica Alba (which gets back to DocStrangeFate's theory that "Secret" was shelved to clean up all FF comics to dovetail with the flick).
But I'll be picking this up again.