I'm going to have to hop on the "this didn't suck" bandwagon. I kinda wish he hadn't used Kitty, because I prefer her in the Spidey corner of the ultimate universe right now, and it would seem there might be better options... But anyways, yeah. It was pretty good. The better side of mediocre. It's all set up and I'm not sure where the story is going, but I'm interested...
I definitely think this was better than Ultimate Enemy #1. And I never thought i'd favorably compare a Loeb book to a Bendis book.
Loeb's real **** is clear from the get-go, Everyone knew from the very first page of Ultimates 3 how terrible it was going to be. This didn't have that... It wasn't a great issue, but it wasn't one of the worst things I read this week at all. I still didn't buy it, but I'll definitely be reading the rest of this series, since this is probably the most coherent I've seen Loeb's writing since Hush (which, like this, I would categorize as mediocre to good).
It's probably just a fluke, and we'll see it all fall to ****. And the New Ultimates preview looks as terrible as any of his other Ultimate work... But i'll definitely be checking out issue #2.