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I don't get it. What does BOGO mean?

pogo.png
 
Whedonesque said:
Tomorrow we start shooting (I THINK I'm legally permitted to say that). Day one. That's right. We'll be shooting the pivotal death/betrayal/product placement/setting up the sequel/coming out scene, at the following address:

[Marvel Lawyers rush in, take Joss's keyboard, blowtorch a picture of his family like in "Stormy Monday", drink his milkshake, leave the seat up, fluff his pillows, violently unfluff his pillows, leave]

Went too far. My bad. Anyhoo, it should be a fun day, followed by the eighty thousand other fun days it will take to finish this. I'll be checking in from time to time, if there's news or I crave attention (i.e. am awake) . None of it will be Avengers news -- I have some very denty pillows to remind of that -- but I may have tidbits. (They're not about Firefly. I should say that up front, if only to protect Sis Mo from the HATORZ.)

So wish me luck. DO IT! LUCK! NOW! I'm off to finish some Buffy pages, and then figure out what the movie is about already. I'm pretty sure it's about the Justice League [Marvel Lawyers re-enter, unspeakability occurs] or possibly something else. I'll get it. I've been looking forward to this. For about 46 years.

Catchphrase!

-j.

I can't wait.
 
Apparently this movie is now called Marvel's The Avengers to avoid copyright problems. Awful.

I expect you guys (especially the watcher) to post a photo or update for every day Marvel's The Avengers is in production too!
 
Apparently this movie is now called Marvel's The Avengers to avoid copyright problems. Awful.

I expect you guys (especially the watcher) to post a photo or update for every day Marvel's The Avengers is in production too!

Who could possibly cause a copyright issue here? They've been publishing the Avengers comic since 1963 (or so).

They should've called it The Ultimates if that's the case.
 
That wouldn't make sense - they've already said "Avenger" in the last two Iron Man movies, the Incredible Hulk and in the tagline and possibly the actual title of Captain America(: The First Avenger).

And I'm sure they want to cement the Avengers name in the public conscious.
 
I wonder if the first day of shooting is like the first day of school. Where you don't really do much, you just get more situated with the new circumstances, and the teacher forces you to do some very lame ice breakers so you learn everyone's name.
 
Exactly, it's like they'd be throwing out a billion-dollar ad campaign that's been getting people hyped for years. Maybe "The Ultimate Avengers", but even that'd be pushing it.

The Ultimates!

Starring...

The Indestructible Armor Dude!

Zeus, God of Lightning!

Lieutenant USA, the Original Ultimate!

and introducing QUEEN HORNET!
 
That wouldn't make sense - they've already said "Avenger" in the last two Iron Man movies, the Incredible Hulk and in the tagline and possibly the actual title of Captain America(: The First Avenger).

Obviously they should've done it a while ago, then.
 
Obviously they should've done it a while ago, then.

It's more than that. It's about merchandising and branding. They want the Avengers name to be recognizable for when they sell toys, cartoons, backpacks, comics, etc. with it. The movie's about more than box office sales. It's the flagship for an important cross-merchandise brand.
 

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