The Timeline Guy
Some of the marketing techniques are downright weird, too. Miles Teller has already been quoted saying that he knows it's not going to get good reviews - when is the last time actors doing promotion have said anything like that? Also, I was listening to the radio this morning and they had this weird thing where they played a commercial for the movie, then the DJ/host cut in and started talking about how excited she was to see it, how it's so great that they landed the hottest cast, etc. They were obviously trying to get the word-of-mouth hype out there but it was so obviously scripted and so awkward it was hard not to see through it.
"Look, it's probably going to suck, but GO SEE OUR MOVIE!"
Also, it's now at 9% on Rotten Tomatoes... wow... that's horrible...