Yeah, this is kind of funny.
For one thing, Moore is temperamental because he can be. He doesn't like people ****ing around with his work and he has every right to feel that way. It's not like he's had so many problems with different companies because he's just some whiny dick, it's because he stands by his principles.
With that in mind, he is
a shrewd businessman. Read his "Twilight of the Superheroes" pitch and all the stuff about how it could be marketed and merchandised and you'll see that. But I doubt that anyone can make it in the comic book industry without those kinds of skills.
And in regards to the idea that all his magic stuff is a shtick, well who cares? He's obviously invested in it, you can't write something like Promethea just for the hell of it, but I wouldn't be surprised if some of the stranger aspects of his personality are just an act. That's just a part of magic. Look at Aleister Crowly.
The bottom line is...Liefeld has no room to talk. Maybe someone should get him and John Byrne together. I bet they could just sit together and ***** about people for the rest of their lives.
Oh and my favorite line from the article:
"...it’s flattering that he found his groove back with us and started winning awards back with us because people forget, he’d fallen off the map, you can’t really find a great Alan Moore book from ’90 to like ’96..."