what happened to the time when the marketing of a movie made it clear that if you didn’t see it you would die alone and unloved? With 200 films released per year, of course it’s hard to sell one well. But it’s kind of supposed to be, isn’t it? I’ve seen so many trailers this year that appeared just kind of desultorily slapped together. If you’re spending the sort of money on making a film that could cover the cost of sending a probe to Mars, it’s just not right to look down at the ground, kick your heels and mutter that you’ve got this little movie that I might like to see. I mean, jesus, if you’re going to be capitalist running dogs, act like it. Bark and bare your teeth and jump up in people’s faces. When’s the last time you saw a trailer, or even a poster, that made you feel that if you didn’t see the movie an essential part of you would wither and die?
We’re all children when we go into the cinema. The actors stand four times our height and speak louder than we can. We hand over our cash to be told terrible and wonderful things, and to see all kinds of magic.
Is it just possible that some of us skip the cinema and buy films on DVD not only for the convenience and replay, but also because the films of today seem not to deserve to be bigger than us?